Goodwill believes in being more than a chain of quality stores. The good they do behind the scenes is remarkable, and we had the opportunity to capture these stories for the world to see.

Candice found herself facing very difficult times. She had a young child, no money, and no place to live. After a referral to apply to Goodwill, her life began to turn around. Goodwill extended a helping hand and now Candice’s life has changed for the better.

Our team produced this spot along with Saatchi & Saatchi. This spot was featured at the Leonard H. Goldenson theater for Goodwill SoCal’s “Hope, Jobs, and Futures” annual event.